Finding the “right” customers for travel to Jordan is essential to your success as a Jordan Travel Specialist.

The diverse landscape and attractions that Jordan offers draw an equally diverse base of potential customers, but Jordan is not a mass-market destination. You must consider how you are going to efficiently target your marketing efforts to the right client and not to your entire client base. Who exactly is the “right” client for travel to Jordan? The answer, of course, depends upon how you decide to market the destination. Why should you consider developing a niche market to help you identify and attract customers who may potentially travel to Jordan? One obvious reason is Jordan’s unique selling features—its historical and religious significance alone makes it a destination unlike any other in the world.

Special interests provide a wealth of opportunity for you to market and sell Jordan to both individuals and groups. Jordan’s Ministry of Tourism has identified a list of priority niche markets that serves as an excellent guide for how you might develop your Jordan specialty. They Include: Cultural Heritage (Archaeology), Faith-Based, Adventure, Ecotourism, Health and Wellness, Spa & Luxury, Meetings, Incentives, Conferences and Events (MICE), and Culinary


Graduate Benefits

Certificate of graduation as a Jordan Travel Specialist

Continuing Education Units for members of The Travel Institute. Go to for details on the certification programs, eligibility for continuing education credits and how to receive these credits following graduation.

Promotion and listing of your company on the Jordan Tourism Board North America website and in all promotional activities

Qualify for Tour Operator led FAM Trips

What You’ll Learn

    • All the practical information needed for planning a trip and navigating the country after arrival
    • An overview of the major attractions (via interactive maps) grouped by region for easy planning – includes such beloved sites as Petra, Amman, Jerash, Bethany Beyond the Jordan, the Dead Sea and Wadi Rum
    • Why Jordan is such a popular destination for religious travel, especially for U.S. Christians, and what types of faith-based travel can be accommodated
    • Jordan’s appeal to nature lovers, with its distinct ecosystems, protected nature preserves, and geographic diversity
    • Where to do the best stargazing in the world
    • The stunning variety of landscapes that make Jordan a playground for outdoor enthusiasts, from hiking to horseback riding, to rock climbing to camping with the Bedouins
    • And more!

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